On Jul 16, 9:56 am, Sir F. A. Rien <jaSP...@[EMAIL PROTECTED]
> wrote:
> "Yesteryears" <yesterye...@[EMAIL PROTECTED]
> found these unused words:
>
>
>
> >If interested please go to:
>
> >OFFICIAL URUGUAY BACK OF BOOK STAMP w/ HANDSTAMP ERROR!
>
> Hope you're not getting hoarse from SCREAMING!
Odd as it may seem, the perception that capitals create volume is of
ones own imagining. It is a condition in the brain and can be switched
off there. Titles are generally cut and pasted from auctions that are
essentially advertising and obviously work better as capitals. So what
is rattling around in someones head as noise is merely efficiency to
marketers. The inclusion of an exclamation mark does denote excitement
and shouting in advertising, an urgency. Before there was an
internet, capitals denoted titles, exclamation marks "!" denoted
excitement and shouting. This is a marketplace and advertising is
allowed in its non-html forms including attention getting capitals.
Does a person when they're having a morning coffee and reading the
newspaper cringe in anguish at the headlines and headings? When they
pick up they're favorite classical album to put on some soft quiet
evening music, look away for fear of seeing the bold text across the
album's title and ruining the mood? I think not.
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